IDEA® has served the fitness industry for more than four decades.
Through continuing education, publications, and conferences, IDEA® has worked with fitness and wellness professionals in more than 80 countries.
IDEA® Health & Fitness AssociationIDEA® IN ASIA
Fitness professionals in Asia. Learn, teach and connect.
Explore education, events and media for trainers, instructors and studio teams. Licensed by IDEA® Health & Fitness Association, IDEA® ASIA connects program discovery with opportunities to teach and exchange experience across Asia.
01About
THE STORY
After five years in Korea, IDEA® is taking its next regional step.
IDEA® ASIA was created under a licensing agreement with IDEA® Health & Fitness Association. Led by fitness entrepreneur Seunghwan Cho, it is responsible for IDEA®-branded education, events, and media across Asia.
Read IDEA®'s July 2026 announcementIDEA® Korea hosted the Convention and Summit for five years.
IDEA® ASIA builds on that partnership with a wider mandate for education, events, and media across the region.
02Programs
THE PROGRAMS
Summit, Workshops, Tour, and TV each have a distinct job.
The Summit gathers the industry. Workshops focus on applied education. The Tour moves into local markets. TV records the people and ideas shaping the field.
0102 03 04
01 · FLAGSHIP
IDEA® ASIA Summit
The flagship conference puts fitness professionals from across Asia in the same rooms for education, exchange, and new working relationships.
Summit 202602 · EDUCATION
IDEA® ASIA Workshops
In-person sessions examine methods that trainers, instructors, and operators can put to work in classes, coaching, and business operations.
03 · REGION
IDEA® ASIA Tour
Regional events take IDEA® ASIA beyond a single host city and into local fitness markets.
04 · MEDIA
IDEA® ASIA TV
Interviews, podcasts, educational programs, and brand stories document the people working across Asia's fitness industry.
TAKE PART
Start with the role you want to play.
The Vietnam Summit has its own event site. Education, presenter, media, and collaboration inquiries go directly to the IDEA® ASIA team.
01
ATTEND THE SUMMIT
Join the audience in Ho Chi Minh City
Review the schedule and attendance information for Nov. 21–22, 2026, on the dedicated event site.
Open Vietnam Summit 2026 02TEACH OR PRESENT
Join the educator & presenter talent pool
Review the official recruitment guide, presenter benefits, selection criteria, and ongoing application status.
Open recruitment guide 03MEDIA & COLLABORATION
Discuss a regional project
Contact IDEA® ASIA about a media project, community partnership, or regional activation.
Email a project inquiry03Network
THE INDUSTRY
IDEA® ASIA is built for the people behind the region's fitness businesses.
Its audience stretches from the gym floor to classrooms, studios, conference stages, and company offices.
Trainers & instructors
Applied education for the people who coach and teach.
Educators & presenters
A regional audience for tested methods and useful ideas.
Owners & operators
Programming, operating insight, and industry relationships.
Wellness professionals
A place for movement, health, and recovery disciplines to meet.
Brands & partners
A route to professionals through education, events, and media.
Regional communities
Local knowledge with a place in the regional conversation.
Asia's fitness industry is not one market. IDEA® ASIA is designed to work across many.
04Summit
NEXT UP
Vietnam Summit 2026 comes to Ho Chi Minh City.
IDEA® ASIA's flagship event is scheduled for Nov. 21–22, 2026. The dedicated event site carries the latest program, speaker, ticket, and venue information.
Visit Vietnam Summit 2026Use the Summit site as the source of record for event details.THE ESSENTIALS
What is confirmed—and where to check next.
These answers separate IDEA® ASIA's organizational role from event information that may change.
01What is the relationship between IDEA® and IDEA® ASIA?+
IDEA® ASIA is the regional organization licensed by IDEA® Health & Fitness Association. Led by fitness entrepreneur Seunghwan Cho, it oversees IDEA®-branded education, events, and media across Asia.
Read IDEA®'s official announcement02Who is IDEA® ASIA for?+
IDEA® ASIA serves fitness and wellness professionals across the region, including trainers, instructors, educators, presenters, owners, operators, brands, and local industry groups.
Visit IDEA® Health & Fitness Association03What role does each IDEA® ASIA program play?+
The Summit is the flagship conference. Workshops provide applied, in-person education. The Tour takes programs into local markets. TV publishes interviews, podcasts, education, and industry stories.
04Where can I find current program information?+
Use the dedicated event site for Vietnam Summit 2026. For Workshops, Tour, and TV, rely on this site and IDEA® ASIA's official social channels.
View the latest Summit information05How do I inquire about education, presenting, media, or partnerships?+
Use the official presenter recruitment page for educator and presenter applications. Send media, regional project, organization, or partnership questions to the IDEA® ASIA team.
Open presenter recruitment05Contact
CONTACT
Talk to the IDEA® ASIA team.
Send a focused note about education, presenting, media, or partnership work. For Summit attendance, use the event site first.
Email IDEA® ASIAinfo@ideafitasia.com